A downtown restaurant kept their menu as a PDF download. Customers on phones gave up after clicking the broken link or waiting 30 seconds for it to load. Meanwhile, their competitor two blocks away displayed the full menu right on the homepage with gorgeous food photos. Friday night? Competitor had a waitlist. PDF restaurant had empty tables. People won't work to find your menu—show it immediately or lose them.
Menu Needs to Load in 2 Seconds, Not 2 Minutes
That PDF menu? Nobody's downloading it. Display your full menu as actual text on your website. Mobile-friendly, searchable, readable. Someone searching "best salmon dish near me" can find your cedar plank salmon if it's text on your site. They'll never find it buried in a PDF.
Add food photos next to menu items. A picture of your signature burger sells it better than any description. That restaurant added photos to 12 popular dishes—those 12 items now represent 60% of online orders.
Hours, Location, Phone—Make Them Giant
Someone on their phone searching "Italian restaurant near me" at 6 PM doesn't want to hunt for your hours. Put them at the top. Make your phone number clickable. Add a map. One tap to call, one tap for directions. That's how you capture hungry people making quick decisions.
Online Ordering Means You Keep the Money
Third-party apps take 30% of every order. Integrate online ordering on your own site and you keep it all. That restaurant added direct ordering—now gets 40-50 online orders weekly at full margin instead of paying delivery apps.
Reservations Should Take 30 Seconds
People won't call to make reservations anymore. Add online booking: pick date, pick time, enter name and party size, done. Simple booking form captures reservations from people who'd never pick up the phone.
At Malmquist Consulting, we build restaurant websites that make mouths water and booking tables effortless. Readable menus, gorgeous food photos, online ordering, mobile-ready. Let's fill your tables.